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Using humor and interesting examples that students can understand and relate to, authors Brett W. Pelham and Hart Blanton have written an informative and comprehensive research methods text that your students will really enjoy. This brief book includes hands-on activities that involve learning by doing, methodology exercises that encourage students to use their intuitions to understand research methods, and methodology problems that teach students to apply basic research principles to novel problems.
- Sales Rank: #375515 in Books
- Brand: Brand: Cengage Learning
- Published on: 2006-02-27
- Original language: English
- Number of items: 1
- Dimensions: .65" h x 7.24" w x 9.14" l, 1.45 pounds
- Binding: Paperback
- 448 pages
- Used Book in Good Condition
Review
"Pelham has written a book that shows just how intuitive and just how delicious science can be. It sparkles, illuminates, and inspires at every turn! Pelham doesn't just tell us 'how' research is done--he helps us see 'why' it is done that way. If I wanted my grandmother to appreciate the scientific method, this is the book I'd give her."
". . . A really excellent job of making the material entertaining while maintaining a high level of rigor and accuracy."
About the Author
BRETT PELHAM grew up as the second of six children near the small town of Rossville, Georgia. Brett received his B.S. from Berry College in 1983 and received his Ph.D. from the University of Texas at Austin in 1989. He wrote the first edition of this book while working as an associate professor at UCLA, and he is currently a program officer in social psychology at the National Science Foundation. The bulk of his research focuses on automatic social judgment and self-evaluation. He teaches courses in social psychology, research methods, statistics, social cognition, and the self-concept. In his spare time, he enjoys juggling, sculpting, listening to alternative rock music, cooking, and traveling. His two favorite activities while completing the latest revision of this textbook (in late July of 2011) were spending time with his 2.9-year-old daughter Brooklyn and his 8.5-year-old son Lincoln. Along with his wife LJ Pelham, he is co-inventor of the recently released card game PRIME. Along with his son Lincoln, he is co-inventor of the soon-to-be released card game Cliff-Hanger. Along with his daughter Brooklyn, he is coinventor of the not-so-soon-to-be-released card game It's a Hat. You Like It? His most recent writing project is a novel tentatively entitled Elvis 2.0, which focuses on problems associated with the apparent resurrection of Elvis Presley.
HART BLANTON grew up as the second of three children in a small town in Appalachian Virginia. Hart received his B.A. from Virginia Tech in 1990 and received his Ph.D. from Princeton University in 1994. He worked on the second edition of this book while at SUNY, Albany, and the third edition while at the University of North Carolina, Chapel Hill and the fourth edition while at the University of Connecticut. The bulk of his research is on social influence and social communication. He has taught courses in research methods, social psychology, statistics, the self, social comparison, and social influence. Most recently, he has become interested in what he terms "negative psychology." This he conceptualizes as the formal study of social structural and individual emotional factors that lead people to die before their time. He hopes to finish his work on this new research area very quickly because, well, one never knows.
Most helpful customer reviews
0 of 1 people found the following review helpful.
Great Book/Condition
By Goobies
I bought this book for a class. It came in great condition, though I was surprised at the price for such a skinny book. Still, it was about the cheapest that I could find...
8 of 12 people found the following review helpful.
Research and Methodology with a Little Kick
By Lindsay
Brett Pelham does a phenomenal job of bringing excitement and life to a subject matter many students and psychologists deem boring-research and research methodology. In his easy-to-read book, Brett brings comedy to confounding variables, t-scores, and placebo effects. Throughout the book, he backs up his explanation of research terms by using clear, but witty illustrations. Brett was my professor at UCLA and he used this book for his Psychology Research and Methodology course. A class I had been dreading was made alive, interesting, and easy to understand, not only through his lectures, but through this book! If you are a psychology teacher, a student struggling to fully grasp reasearch methods, or just a person who enjoys reading well written, easy to read books, with a comedic kick, then this is a great book for you! It will not only change the way you view methodology/research, but heighten your understanding of the topic.
1 of 1 people found the following review helpful.
Easy enough to understand
By Elle Spalding
I had to use this book for a psych 280 class. I used this in place of a new more expensive edition and it worked just fine.
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